|8:45-9:00am||Conference Chair Welcome|
Opening Keynote: Mark Earls
Premonition. Prediction. Foresight. Insight. As a species, we’ve been trying to do this since the dawn of thought. While the future is always going to be to some extent uncertain (it hasn’t happened yet), what if you could learn techniques and strategies for how to “see” the future better? Join the award-winning author Mark Earls as he walks through his current work in progress and provides an early preview of his next book, “Memories of the Future – a guide to think better about the future”.
Mark Earls is a pioneering and award-winning writer and consultant on human behaviour, creativity and innovation. His bibliography includes HERD, I’ll Have What She’s Having, Copy Copy Copy and Creative Superpowers. His work with clients around the world creates experiences and tools to help people put these insights to work in their world. While he spent the first part of his career in creative businesses like DDB, St Luke’s and Ogilvy, he has long worked independently with a range of collaborators – from academics to game designers and other radical thinkers like Smithery and JoyAtLarge.
He is a fellow of the Marketing Society, the RSA and an Honorary Fellow of the IPA. He is also a strong supporter of continuous education, having taught many professional courses and helped launch the School of Life.
|10:00-10:30am||Morning Session 1: Founding Principles that Last|
Managing and Leveraging the Tension Between Classic and Emergent Thinking in Qualitative Research
Speaker: Peter Totman
|11:00-12:00pm||Morning Session 2: Broadening Horizons|
Applying the Concept of Mimesis to QR
Speakers: Raji Bonala, Divya Chakraboty
Uprooting Opinions: Methodological Benefits of Etymology
Speakers: Allan Bahroun, Karen Tsai
|2:00-3:15pm||Afternoon Session 1: Process Reflection|
Is Good Enough Really Good Enough
Speaker: Caroline Hayter
Is Stim Stuck (in the doldrums)?
Speaker: Rebecca Harrison
Speaker: Marta Hoffman
|3:45-5:15pm||Afternoon Session 2: Meeting Consumers Where They Are|
Appropriating Culture Appropriately
Speaker: Phillip Wyckoff
Speaker: Mike Beder
Purists and Tourists
Speakers: Pam Goldfarb Liss, Pascal Patenaude and Tom Rich
|5:15-5:20pm||First Day Closing Remarks|
|7:00-10:00pm||Thursday Evening Dinner|